We see how the Mass Production Revolution has given so many benefits to the market, from cheaper apparels, economical efficiency, fast production rate and many more. Yet it also caused many traditional artisan in rural areas lost their livelihood to the mass production revolution.
DO YOU KNOW that Rural artisan derives more than 50% of his livelihood income from village crafts.
In these fast fashion trend there are still many things we couldn't see, but that doesn't mean it does not happen.
few of the bad impact
FAST FASHIONFast fashion is taking over the fashion industry because it provides low-cost trendy items which are quickly discarded and replaced with newer styles making them disposable. Hence no appreciation towards handmade items by traditional artisans.
ANIMAL CRUELTYEvery year, billions of animals suffer and die for clothing and accessories. Skin is torn from them to make leather & birds are held down while handfuls of feathers are ripped out of their sensitive skin.
LOW WAGESApproximately 85% of garment workers do not earn the minimum wage and are instead paid a piece rate of between 2-6 cents per piece. Most garment workers work 60-70 hour weeks with a take home pay of about $300 dollars.
WATER POLLUTIONEvery year the sector requires 93 billion cubic meters of water, which is enough to meet the consumption needs of five million people, and is responsible for around 20%of industrial water pollution as a result of textile treatment and dyeing.
LARGE CARBON FOOTPRINTThe industry also has a heavy carbon footprint, which is responsible for up to 10% of total global carbon emissions, and estimated to increase by 50% by 2030.
We envisions to transform the current shape of rural Artisans. Attracting global attention for ancient art, our enterprise works to preserve the artisan’s legacy. Development being the prime focus, we are driven by our passion for change. A change that is helping revolutionise rural India.
We decided to create a product by employing the artisans of Chambhar community (Maharashtra, India), Our team have given their art a platform it deserves. Through directed innovation, modern equipment and skill development initiatives, Our team have managed to create a production model that stays unparalleled.
Hence in the past few years, not only we become an active branch of the platform which provides sustainable income and infrastructural opportunities
for more than 35 artisans in our village of production (in India) but also provide a strong education infrastructure, to 150 kids from the same village.
an active part of the foster community youth entrepreneurship
We believe that the world is for everyone.